Barral, Cape Verde Islands

A liquor brand representing local tradition and heritage.

Brief & challenge

Barral is a liquor brand produced in the Cape Verde Islands being launched into the US and Lusophone markets. The brand is inspired by local history and environment.

The challenge consisted on developing a brand system which appeals to an upper class audience as well as a younger generation of consumers.

Response

The response started by aligning the business and brand essence together.

We have strategically positioned the brand for the local and international markets.

The design approach takes into consideration the local culture and tradition, as well as contemporary approaches which fit the global markets and allow this niche brand to stand out against any competition, at any circumstance.