Barral, Cape Verde

A spirit brand inspired by
local tradition and ancient heritage.

Brief & challenge

Barral is a liquor brand produced in the Cape Verde Islands being launched into the US and Lusophone markets.

We were approached to develop a brand positioning

that encapsulates the rich history and heritage of the place through a product that resonates with local communities across the board, creating  value

and boosting local economic and cultural growth.

Barral

Response

The response started by aligning history, business and brand essence together.

We have strategically positioned the brand for the local and international markets.

The result is a brand that represents the DNA of 

Cape Verdean culture and identity in the local and world markets, while providing a sense of recognition to local

underappreciated manufacturers and producers.

A true testimony of what is to be Cape Verdean.

Brand strategy

Brand identity

Content collaterals

Digital&Print

Strategy 
Mario A. Monteiro

Design
Mario A. Monteiro, Cesaltino Rodrigues
 
Status
Delivered

Barral - Posters Campaign
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Barral - Packaging review 2021
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Barral - Cards
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Barral
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Barral
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Sodifar 0334
branding, design, agency, london, uk
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