Barral, Cape Verde

A spirit brand inspired by
local tradition and ancient heritage.

Brief & challenge

Barral is a liquor brand produced in the Cape Verde Islands being launched into the US and Lusophone markets.

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We were approached to develop a brand positioning

that encapsulates the rich history and heritage of the place through a product that resonates with local communities across the board, creating  value

and boosting local economic and cultural growth.

Response

The response started by aligning history, business and brand essence together.

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We have strategically positioned the brand for the local and international markets.

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The result is a brand that represents the DNA of 

Cape Verdean culture and identity in the local and world markets, while providing a sense of recognition to local

underappreciated manufacturers and producers.

A true testimony of what is to be Cape Verdean.

Strategy 
Mario A. Monteiro

Design
Mario A. Monteiro, Cesaltino Rodrigues
 
Status
Delivered

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