Barral, Cape Verde Islands

A liquor brand representing local high quality product and tradition.

Brief & challenge

Barral is a liquor brand produced in the Cape Verde Islands being launched into the US and Lusophone markets. The brand is inspired by local history and environment.

The challenge consisted on developing a brand system which appeals to an upper class audience as well as a younger generation of consumers.

Response

The response started by aligning the business and brand essence together.

We have strategically positioned the brand for the local and international markets.

The design approach takes into consideration the local culture and tradition, as well as contemporary approaches which fit the global markets and allow this niche brand to stand out against any competition, at any circumstance.

Brand strategy

Brand identity

Content collaterals

Digital&Print

Direction & Strategy

Mario A. Monteiro

Design

Mario A. Monteiro, Cesaltino Rodrigues

 

Status

Delivered

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+44 (0) 2074382078

Mon-Fri  9am to 6pm

ONLINE SUPPORT

7 days/week  24h

MEMORANDUM

Started as a design collective, we have been progressively evolving into a social and multi-cultural studio working with partners  in the United Kingdom, Lusophone nations and other markets.

Incorporated in England and Wales as a limited company 

Registered number 11927887

Stay tuned

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