Colina, Portugal

A product brand bringing tradition, innovative design and affordability together to the modern household.

Brief & challenge

The food and beverage market, and the olive oil market specifically are known for being traditional and conservative. Our main challenge was to develop a brand which breaks through with innovation, usability and affordability while maintaining a strong reference to the traditional background and history of locally harvested olive oil.


Our response combined classic, rustic and modern graphic elements in order to find a visual balance to match the brand strategy and positioning. A set of colors refers to the rich local history of the product, combined with contemporary photography and style guides, as well as a complementary  modern sans serif typeface to go along with the logo's serif style.

Brand strategy

Brand identity


Art direction


Direction & Strategy

Mario Alcantara Monteiro

Motion & Art direction

Mario Alcantara Monteiro



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branding, design, agency, london, uk
packaging, spirit, beverage, culture, cape verde, cabo verde, cultura, grogue
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Devonshire House 582 Honeypot Lane Stanmore, HA7 1JS

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+44 (0) 2074382078

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Incorporated in England and Wales as a limited company 

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