Nature, United Kingdom

A natural energy drink tailored for energy junkies and health product enthusiasts.

Brief & challenge

As part of a research project about branding for different consumer groups, we have developed a brand and product which aims to respond to two distinct groups of individuals, while remaining clear on it's positioning and messaging.

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Response

The response involves a set of graphic and verbal elements such as color, combining a strong tone for energy and a soft and calm turquoise shade, as well as combination of script fonts and a bold and prominent sans serif font.

The verbal approach for the brand also touch these two worlds, with a combination between enthusiastic quotes and subtle details which evoke calmness and stress-free.

Brand Messaging

Brand identity

Content collaterals

Digital&Print

Strategy & Design

Mario Alcantara Monteiro, Martin Holzmeister

 

Status

Concluded

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Name tags - Sound Reasons
branding, design, agency, london, uk
packaging, spirit, beverage, culture, cape verde, cabo verde, cultura, grogue
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