Nature, United Kingdom
A natural energy drink tailored for energy junkies and health product enthusiasts.
Brief & challenge
As part of a research project about branding for different consumer groups, we have developed a brand and product which aims to respond to two distinct groups of individuals, while remaining clear on it's positioning and messaging.
The response involves a set of graphic and verbal elements such as color, combining a strong tone for energy and a soft and calm turquoise shade, as well as combination of script fonts and a bold and prominent sans serif font.
The verbal approach for the brand also touch these two worlds, with a combination between enthusiastic quotes and subtle details which evoke calmness and stress-free.