Noboh Kulture, Boston MA

A streetwear fashion label promoting Cape-verdean culture internationally.

Brief & challenge

Noboh Kulture is a fashion brand especialised in streetwear and cape-verdean culture.

Our main challenge was to place and activate a brand within a competitive niche market. By creating a polished but flexible identity, Noboh Kutlure can expand into many different directions, from an accessible type of store, into a high-end exclusive items.

Response

While subtle references to Cape verdean culture, the overall identity allows to Noboh to be identified as  street and trendy, but also as a refined brand focused on quality and exclusivity.

The mix of visual elements from both high-end and streetwear labels result in an identity which can attract the best of both worlds.

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Brand strategy

Brand identity

Content collaterals

Digital&Print

Direction & Strategy

Mario Alcantara Monteiro

Motion & Visual art

Cesaltino Rodrigues

Illustration

Rafaella Aristodimou

Soundtrack

DJ Express

 

Status

Rolled-out

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Noboh Kulture
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NOBOH KULTURE - Identity Development, Bo
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Noboh
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branding, design, agency, london, uk
packaging, spirit, beverage, culture, cape verde, cabo verde, cultura, grogue
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