Noboh Kulture, Boston MA
A streetwear fashion label promoting Cape-verdean culture internationally.
Brief & challenge
Noboh Kulture is a fashion brand especialised in streetwear and cape-verdean culture.
Our main challenge was to place and activate a brand within a competitive niche market. By creating a polished but flexible identity, Noboh Kutlure can expand into many different directions, from an accessible type of store, into a high-end exclusive items.
While subtle references to Cape verdean culture, the overall identity allows to Noboh to be identified as street and trendy, but also as a refined brand focused on quality and exclusivity.
The mix of visual elements from both high-end and streetwear labels result in an identity which can attract the best of both worlds.