Noboh Kulture, Boston MA

A streetwear fashion label promoting Cape-verdean culture internationally.

Brief & challenge

Noboh Kulture is a fashion brand especialised in streetwear and cape-verdean culture.

Our main challenge was to place and activate a brand within a competitive niche market. By creating a polished but flexible identity, Noboh Kutlure can expand into many different directions, from an accessible type of store, into a high-end exclusive items.

Response

While subtle references to Cape verdean culture, the overall identity allows to Noboh to be identified as street and trendy, but also as a refined brand focused on quality and exclusivity.

The mix of visual elements from both high-end and streetwear labels result in an identity which can attract the best of both worlds.