ODDBOX - United Kingdom
An urban family-friendly company specialized in delivering and recycling out-of-shape fruits and veggies with a warm touch.
Brief & challenge
We got invited to partner with Canco Agency to work on the creative direction of this proposal. The brief required us to re-develop the brand identity of the successful London based start-up, Oddbox.
In 14 days, we had the challenge to refine the strategy and find a visual solution which communicates everything the brand is about: affordable, friendly, familiar, welcoming and environmental.
In collaboration with Canco's head strategist, Taylor Gathercole, we started by refining the brand color palette and overall visual feeling.
As brand that wants to appeal to a younger urban crowd, we have selected colors which appeal to both males a females youngsters, as well as a playful typography which can work as an entry point for the entire family structure.
The logo is playful, happy and welcoming, which adds a pleasant touch to the entire brand experience and builds trust among customers.