Oddbox, United Kingdom

An environment-friendly company specialized in delivering and recycling out-of-shape fruits and veggies to urban centres.

Brief & challenge

We were invited to partner with Canco Agency to work together on a new strategic approach for Oddbox. 

In a world where sustainable approaches and solutions are

fundamental for the development of society, Oddbox

positions itself in a special place. They collect unused

and 'out of standard' quality products and provide it

for an affordable and friendly price in the UK.

But the question is; How do we combine the idea of sustainability, affordability, social impact and business growth?

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Response

Is the current brand in line with the vision and values of the company? What does it communicate? What impact

does it create?

We have suggested a full redevelopment of the communication and identity system. The new brand 

not only positions itself as genuine, family-oriented, accessible, and inclusive but also emphasizes the idea of being 'odd' and 'outside the box in order to build

a compelling visual and verbal story that feels

familiar and approachable to the common citizen looking

for quality with a lower price tag.

Brand Messaging

Brand identity

Content collaterals

Digital&Print

Strategy direction
CANCO Agency
Taylor Gathercole
 
Creative direction
Mario Alcantara Monteiro
 
Status
Not implemented

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Oddbox - Brand asset, United Kingdom
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Nature - Brand
Oddbox - Brand asset, United Kingdom