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Memorandum

Started as a design crew, we have been progressively evolving into a social and multi-cultural studio working with partners  in the United Kingdom, Lusophone nations and other markets.

Incorporated in England and Wales as a limited company 

Stay tuned

Registered number 11927887

Copyright © 2020 NOANCE LTD

ODDBOX - United Kingdom

An urban family-friendly company specialized in delivering and recycling out-of-shape fruits and veggies with a warm touch.

Brief & challenge

We got invited to partner with Canco Agency to work on the  creative direction of this proposal. The brief required us to re-develop the brand identity of the successful London based start-up, Oddbox.

In 14 days, we had the challenge to refine the strategy and find a visual solution which communicates everything the brand is about: affordable, friendly, familiar, welcoming and environmental.

Response

In collaboration with Canco's head strategist, Taylor Gathercole, we started by refining the brand color palette and overall visual feeling.

 

As brand that wants to appeal to a younger urban crowd, we have selected colors which appeal to both males a females youngsters, as well as a playful typography which can work as an entry point for the entire family structure. 

The logo is playful, happy and welcoming, which adds a pleasant touch to the entire brand experience and builds trust among customers.

Brand Messaging

Brand identity

Content collaterals

Digital&Print

Direction & Strategy

CANCO Agency

Taylor Gathercole

 

Creative direction

Mario Alcantara Monteiro

 

Status

Not selected