ODDBOX - United Kingdom

An urban family-friendly company specialized in delivering and recycling out-of-shape fruits and veggies with a warm touch.

Brief & challenge

We got invited to partner with Canco Agency to work on the creative direction of this proposal. The brief required us to re-develop the brand identity of the successful London based start-up, Oddbox.

In 14 days, we had the challenge to refine the strategy and find a visual solution which communicates everything the brand is about: affordable, friendly, familiar, welcoming and environmental.

Response

In collaboration with Canco's head strategist, Taylor Gathercole, we started by refining the brand color palette and overall visual feeling.

As brand that wants to appeal to a younger urban crowd, we have selected colors which appeal to both males a females youngsters, as well as a playful typography which can work as an entry point for the entire family structure.

The logo is playful, happy and welcoming, which adds a pleasant touch to the entire brand experience and builds trust among customers.