Rodrigues da Cunha, Brazil
A construction firm focused on developing communities through modernity, strength and integrity.
Brief & challenge
The challenge consisted on developing a full brand system for the company from strategy, identity, signage to wearables.
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Rodrigues da Cunha is a real estate developer which believes in modernity, integrity and high-end projects.
Response
Part of the response passed by setting a graphic language which translates the desired market positioning of the brand.
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Modern, Focused and well structured. As a brand dealing with construction, it was important
to display assurance, strength and balance in a clear way.
The pick of typography combined with a classy navy blue and the catchy red/orange allow the brand to communicate to different demographics and clients, as well as giving it the flexibility to expand into different areas in the future.
Brand strategy
Brand identity
Content collaterals
Digital&Print
Direction & Strategy
Cláudio Ribeiro
Status
Rolled-out
