Rodrigues da Cunha, Brazil

A construction firm focused on developing higher living standards
for local communities.

How do we transform a contracting and development

firm into a socially impactful brand?

Rodrigues da Cunha is a major contracting firm in Brazil

developing a series of high standard projects for local

residents. The idea consists in to translating the values of

integrity, structure, and forward-thinking into a compelling

identity system which boosts social recognition and internal productivity. 

Response

The new identity responds to a series of strategic considerations which have taken place during the development of the project.

We have picked integrity as the key value to explore and reflect throughout the new brand and communication 

efforts. 

​

The result is a brand that aims at the future and carries the idea of community well being at the core.

Strategy direction
Cláudio Ribeiro
 
Status
Rolled-out