RODRIGUES DA CUNHA - Brazil

A construction firm focused on modernity, strength and integrity.

Brief & challenge

The challenge consisted on developing a full brand system for the company from strategy, identity, signage to wearables.

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Rodrigues da Cunha is a real estate developer which believes in modernity, integrity and high-end projects.

Response

Part of the response passed by setting a graphic language which translates the desired market positioning of the brand.

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Modern, Focused and well structured. As a brand dealing with construction, it was important 

to display assurance, strength and balance in a clear way. 

The pick of typography combined with a classy navy blue and the catchy red/orange allow the brand to communicate to different demographics and clients, as well as giving it the flexibility to expand into different areas in the future.

Brand strategy

Brand identity

Content collaterals

Digital&Print

Direction & Strategy

Cláudio Ribeiro

Status

Rolled-out