RODRIGUES DA CUNHA - Brazil
A construction firm focused on modernity, strength and integrity.
Brief & challenge
The challenge consisted on developing a full brand system for the company from strategy, identity, signage to wearables.
Rodrigues da Cunha is a real estate developer which believes in modernity, integrity and high-end projects.
Part of the response passed by setting a graphic language which translates the desired market positioning of the brand.
Modern, Focused and well structured. As a brand dealing with construction, it was important
to display assurance, strength and balance in a clear way.
The pick of typography combined with a classy navy blue and the catchy red/orange allow the brand to communicate to different demographics and clients, as well as giving it the flexibility to expand into different areas in the future.