SODIFAR, Cape Verde

A medicare-tech distribution company breaking barriers between healthcare access, big pharma and local communities.

Brief & challenge

Sodifar is a disruptive firm distributing essential pharma and medicare products to all localities in Cape Verde through innovative tech. Our mission was to develop a brand system that aligns all the key values of compassion, proximity, happiness, and collaboration and the idea of 'social tech' through a compelling visual and verbal identity capable of minimizing the tensions and social stigmas between communities and big pharma organisations.

sodifar-icon-logo.png

Response

Through a series of strategic and creative techniques,

we have developed a brand that breaks through

the usual corporate and scientific perception that pharma and medicare brands adopt and creates an instant

relationship with the end-user and stakeholders. The main idea was to reconnect  communities and health providers

in a genuine, human and natural way.

Brand strategy

Brand identity

Content collaterals

Digital&Print

Strategy & Design
Mario Alcantara Monteiro
Cláudio Ribeiro Krause
 
Status
Launching

SODIFAR - 0034
Artboard 4.jpg
5.jpg
643f7f124202803.610dd885c30c2.jpg
Artboard 1.jpg
Artboard 10.jpg
ewrw-min.jpg
9i9sodifar-instagram-stories-1-min.png
9a6642124202803.610b165da0924.jpg
tote bags-sodifar-min.jpg
2.jpg
1-min.jpg
5-boxes-sodifar.jpg
18.png
34-final-12313.jpg
iokok.jpg
0.jpg
Artboard 2.jpg
33.jpg
RC-OUTDOOR.png
branding, design, agency, london, uk
packaging, spirit, beverage, culture, cape verde, cabo verde, cultura, grogue
33.jpg