SWEETS

Virtual Global Village, United Kingdom

A global community of advocates promoting open debate and freedom of information.

Brief & challenge

A global network of thinkers, specialists, and social

activists comes together during the early sparks of COVID-19 and its measures to create a new decentralized online platform that supports debate and resource sharing across the world. 

How do we build a brand which represents global values

and a diverse community of thinkers fighting for information transparency?

 

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Response

We have developed a comprehensive identity which represents the main pillars of the brand; Unity, collectiveness, information, innovation and freedom.

Through visual symbology, we were able to represent these principles across the identity in a series of ways. Ultimately, the proposed system is able to communicate precisely to an audience of activists while remaining relevant as a young NGO looking for global recognition. 

Brand strategy

Brand Messaging

Brand identity

Content collaterals

Digital&Print

Strategy & Design

Mario Alcantara Monteiro, Martin Holzmeister

 

Status

On-Launch

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VirtugalGlobalVillage
Virtual Global Village
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Virtual Global Village
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Virtual Global Village
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Virtual Global Village - Campaign
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Virtual Global Village
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