Virtual Global Village, United Kingdom
A global NGO promoting innovation and freedom of information.
Brief & challenge
We have been invited by Virtual Global Village to develop their entire brand strategy and identity and help to position the organisation as the main active platform helping solve relevant problems of society globally.
We have developed a comprehensive identity which represents the main pillars of the brand; Unity, wisdom, discovery, innovation and freedom, and can also be easily adapted into digital, print and web.
The dynamic logo system and graphic elements have a strong reference to data particles, which represent flow of information between different parts of the globe, as well as positivity through the upwards pointing arrow. The blue/turquoise color palete is a pure representation of Earth, but also truly represent what the brand is about from a value proposition perspective.
In terms of typography, we have implemented a set of typefaces which express modernity, bold statements and are clear to read on small and large scale formats.
The identity is flexible and simple enough to fold into different directions over time and allow the creation of new channels within the NGO, but always keeping the level of visual and verbal recognition.